Wednesday, July 27, 2011

DVD Packaging – A Tool For Boosting Sales


Nowadays the DVD Packaging has become as important as its contents. DVDs are one of the most important storage media devices. It is used for storing data files, movies, music, photo images, digital files and home videos. The packaging ensures protection of the DVDs and helps in neat arrangement of the same. Effective packaging has a crucial role to play in the overall success of multi-media products. This is especially true of the entertainment industry where the success of the movie is not based on box-office collections alone. A significantly large number of people also buy or rent movie DVDs. This also generates a big revenue even after the movie has stopped playing in the theatres. 

The packaging of the DVDs plays an important role in getting people to select a particular DVD. So a lot of time and effort is put into making the packaging as eye-catching and irresistible as possible. It is important to note that the package is primarily used for protection of the DVD and to make sure that it survives the journey from the manufacturer to the end-user without damage. Other than protecting the DVD, the packaging should also be used to advertise the contents. This should be done with eye-catching visuals and compelling content. Manufacturers are looking for more innovative and efficient means of packaging as the standard plastic packaging is hazardous to the environment. New package designs made from recycled material is being promoted widely as corporate and people have become more environmentally conscious.

The process of making exact copies of a CD by ‘burning’ is called CD Duplication. By using the latest technology precise copies can be made of the master CD down to its exact quality. Although everyone can make copies of CDs, it requires time and effort. Professional service-providers use state of the art technology to copy a large number of CDs in next to no time. Packaging is also offered thus adding a professional touch to the CDs. A master disc is used to transfer data or burn recordable blank CDs. The speed at which the disc is burned depends on the data that is being copied.

Slow speed is maintained for copying music CDs so that quality is maintained. There are two main phases in CD duplication. First the information or data to be duplicated has to be prepared. Next comes the actual writing of this information to CDs. The most widely used software application for this is CDFS or Compact Disc File System. This standardization is used so that the CDs will work in all CD readers or players.

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